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SERVICE

Website or product design

Websites and digital products designed around the one decision you need someone to make, not around a template. Scope is written per project — sometimes the whole thing, sometimes the one flow everything else depends on. The method does not change: measure, design against the number, ship instrumented.

Timeline
Scoped per project — usually six to ten weeks
Fee
From $4,000
Starts with
A call and your analytics access
Measured by
The baseline agreed before anything ships

You might say

“The whole thing needs building, not patching”

What is included

HOW IT RUNS

From the one decision to a launch you can read

  1. 01 · BEFORE WE START

    Agree the one decision

    What the site or product has to get someone to do, and the number that proves it happened.

    You get

    The scope and the baseline in writing.

  2. 02 · WEEKS 1 TO 2

    Structure before screens

    Flow, hierarchy and what each page has to carry, settled while changes are still cheap.

    You get

    The structure, agreed before design.

  3. 03 · WEEKS 3 TO 8

    Design screen by screen

    Every screen designed against its job, with a system and a handoff your engineers can build from.

    You get

    Designs, design system and handoff.

  4. 04 · BEFORE LAUNCH

    Ship instrumented

    Measurement built in before launch, so week one tells you something instead of nothing.

    You get

    A launch you can read from day one.

  5. 05 · AFTER THIS ENDS

    Keep it moving

    Optional. If you want the work to carry on, ongoing optimization picks up here — one request at a time, most delivered in 48–72 hours.

    You get

    A standing slot in the queue, and a monthly read on what moved.

HOW YOU WILL KNOW IT WORKED

You launch with a baseline instead of an opinion. Every screen has a job, and from the first week you can see which ones are doing it.

Last funnel I rebuilt went 7.54% to 9.26%, and held for six weeks.

24hrDoc · urgent care

Read the case study

PRICING

Conversion landing page
from $4,000
Full site, funnel, or product
from $8,000

Fixed fee, design. Development scoped on a call.

WHAT AFFECTS THE PRICE

  • Page or screen count
  • Whether a design system is needed
  • Templates that need to scale across multiple verticals

Fixed price, agreed in writing before we start.

Other services

Start a project

Past the point of patching it?

Tell me what you’re building and what it has to do. I’ll tell you where I’d start, before you commit to anything.

Book a callOr email me